‘It’s abhorrent and should be taken down’: Outrage over Christmas tree billboard

A Queensland billboard suggesting people give each other guns as Christmas gifts is causing controversy, with the state’s Police Commissioner calling for it to be taken down.

The huge advertisement for Logan firearm store Gunworld features a gun wrapped in Christmas paper with the slogan: “What’s under your tree this year?” 

A south east Queensland billboard suggesting people give each other guns as Christmas gifts is causing controversy. Source: 7 News

While the sign on Loganlea Road at Meadowbrook was not illegal, it sends the wrong message to the community, Police Commissioner Ian Stewart said.

“It’s abhorrent and should be taken down,” he told ABC Radio Brisbane’s Craig Zonca and Rebecca Levingston.

“I would like to see the billboard taken down. I don’t think it’s necessary.

“People who use firearms for their sport or work know where to go to purchase guns and I don’t think we need that type of advertising.

The state’s Police Commissioner has called for the huge advertisement to be pulled down. Source: 7 News

“The message that sends to me and to most people in the community would be quite abhorrent and against everything that’s really good about Australia.

“I respect those who own guns and use guns for their hobby or sport, I understand that, but there is a balance and I think we have the balance pretty right [here in Australia].”


Commissioner Stewart told the ABC he was thankful Australia did not have the same issues with gun violence as seen in America and around the world.

“I don’t know when others are going to wake up, but we have, I think, the fairest gun laws in the world; we are the envy of countries around the world in relation to our gun laws,” he added.

Reactions to the pictures of the billboard 7 News Brisbane shared on social media on Thursday were mixed, with some calling the outrage an “overreaction,” while one commented: “We are not America”.