'We’re calling it a limited edition': ASOS' embarrassing spelling mistake on thousands of bags

A rogue spelling error here or there can usually be forgiven but it’s a different story when that spelling error is printed 17,000 times.

An employee at online shopping giant ASOS is likely to have had some explaining to do after the company discovered the embarrassing mistake on thousands of bags.

Jumping on the front foot with some light-hearted humour, ASOS shared an image of their misspelt slogan on Twitter.

“Ok, so we *may* have printed 17,000 bags with a typo. We’re calling it a limited edition,” they wrote.

The clear bags are branded "Discover fashion onilne".

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Social media users joined in the banter suggesting the “Discover fashion onilne” bags could soon start selling for thousands.

"This makes me love you guys more and now I want one of those bags," Chelsea Evans wrote.

"Now I really wanna complete my order just to get my hands on one of these," another woman added.

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