Why Apple's chief designer says you're 'misusing' your iPhone
There’s a good chance you’re reading this on your iPhone – but the man who designed it says there’s also a chance you're "misusing" it.
Apple’s chief designer Sir Jonathan Ive is relishing in the success of the latest iPhone 8 while also eagerly awaiting the rollout of the iPhone X.
But despite its global popularity, there are elements that don’t sit well with the tech guru.
“Like any tool, you can see there’s wonderful use and then there’s misuse,” he said during an interview on stage at the New Yorker TechFest.
When quizzed on what he meant, Ive explained that the “constant use” of the iPhones could qualify as misuse.
Ive also revealed that he had been working on the iPhone X for five years.
"I mean, the phone we just announced a couple of weeks ago, the iPhone X, that technology is something we'd been working on for five years,” he added.
When asked about future tech, Ive didn't take the bait, and did not reveal any details about upcoming Apple products, or even its interest in technologies like augmented reality.
"There are so many opportunities around displays, opportunities as silicon has become smaller and more efficient, computational power is extraordinary, some of the allowances, some of the opportunities are extraordinary," Ive said.
He did, however, at one point during the interview give a shoutout to Apple's silicon department, which recently produced chips that outperform similar products from companies like Qualcomm and Intel.
"If I get to sit down for two hours with one of the world's best silicon chip designers, I could not be happier," Ive said.
