'Such an outdated attitude': Lingerie company fires back at Facebook
An Australian lingerie company has returned serve at Facebook after the social media juggernaut removed their advertisements for being ‘too sexual’.
Yasmin Staub who runs ‘A Summer of Love’ described Facebook’s decision to pull their advertising campaign as “outdated” and “slut shaming”.
“The ad originally went up as part of the verification process, but then we were notified by Facebook that it had been pulled down because it was too sexually explicit,' Ms Staub said.
Various images on the company Facebook showcase women wearing sheer lingerie in rather provocative positions; however, the 27-year-old business owner saw no problem with the images.
“It’s such an outdated attitude, and reinforces all the negative stigma surrounding women’s bodies,” Ms Staub told Newscorp.
"(Removing the ads) shames women who are confident and proud of being a woman. Ultimately, we felt it was slut shaming.”
Ms Staub and her business partner Lauren Carter said they believed the images 'showed off their beach-inspired brand by celebrating femininity with lace and flowers'.
Facebook’s terms and conditions state that images may not be overly sexual, imply nudity, show excessive amounts of skin or cleavage, or focus unnecessarily on body parts — even if portrayed for artistic or educational reasons.”
One of the images is clearly against our Community Standards and Advertising Policies,” a spokesperson said.
“If they omit that image, then their advert should be good to go.”
“Almost every other business can use Facebook to sell their products — lingerie should not be exempt from using this platform just because there are some people are offended by women’s bodies,” Ms Carter told News Corp.
“We are wary something totally compliant with the rules might get taken down, simply because we feature women in lingerie in our ads. It’s a core part of our fashion line.”
