College Humor has produced a video that plays off the statistic that one in five female students will experience sexual assault by the time they graduate college.
The public service announcement follows on from the White House's "It's On Us" campaign, drawing attention to the high statistic that one inf five women are sexually assaulted on US college campuses.
In the humourists' video, they ask: "What If Bears Killed One In Five People?"
Several guys are hanging out in a garage, when Rob Riggle's character discovers an angry bear just behind a door.
Jake Johnson's character can be heard repeatedly trying to dismiss his friend's concern for the dangerous, hungry bear with lines similar to what students might say when dismissing the issue of sexual violence in college.
“It’s not going to eat all of us, it’s only going to eat one in five," Johnson's character says as the bear rattles the door.
The terror in the guests' voice can be heard as one man yells: "Why aren’t you doing something about this behaviour?”
"What do you want me to do about it," Johnson asks. "You guys know the old saying bears will be bears."
One in five women will be sexually assaulted by the time they finish college and the PSA urges people to do something about it.
The "It's On Us" campaign
The 'One Thing' PSA stresses that sex without consent is rape, and features Zoe Saldana, Josh Hutcherson, Johnathan Cho, Nina Dobrev, the Haim sisters, Minka Kelly, Matt McGorry, and Jessica Szohr. The PSA reminds students as they return to school or begin their freshman year that sex isn't sex unless consent is given.
"Consent is one of the most important things two people can give each other, and without it, it's rape," Anne Johnson, Executive Director of Generation Progress said.
"More sexual assaults occur on college campuses during the first few months of the school, so now is a critical time to remind students that consent should never be assumed."
The PSA was made possible through support from the PVBLIC Foundation, Mekanism, the Kering Corporate Foundation, and The Ad Council.