The best surprise celebrity catwalk cameos

a collage of a woman in different poses
The best celebrity catwalk cameosGetty Images

Ever since catwalk shows really gained popularity in the late 1980s and early '90s, they have become synonymous with celebrity – whether that's an A-list crowd watching from the front row or a star making a surprise appearance on the runway itself.

Commercially savvy designers and creative directors have always known that celebrity sells, and in a month packed full of shows – spanning New York, London, Milan and Paris – enlisting A-list talent to create a 'moment' can really help one brand to stand out in a sea of others. Additionally, involving actors, musicians and performers can help to bring a designer's vision to life, adding an alternative storytelling opportunity and resulting in creative partnerships that live on beyond the catwalk.

It started with icons like Grace Jones appearing at Azzedine Alaïa in the Eighties, or Madonna regularly collaborating with Jean Paul Gaultier in the Nineties. Stars who have since gone on to make their own mark in the fashion world, like Victoria Beckham and Rihanna, previously first showed an interest by appearing on the runway for others. Over the past three decades, countless big names have taken part in shows all over the world, often creating moments that are still talked about today. Who could forget Ben Stiller and Owen Wilson bringing their Zoolander energy to Valentino's show in 2015, or Jennifer Lopez wearing an updated version of that Versace dress back in 2019? The recent autumn/winter 2024 season saw Kristin Scott Thomas make an appearance at Miu Miu, and Sam Smith walk for Vivienne Westwood, while Gwendoline Christie had a starring role in John Galliano's theatrical Maison Margiela couture show.

Here, we document the most memorable celebrity cameos on the catwalks over the years, from the early Eighties right up until the present day.

1986 – Grace Jones for Azzedine Alaïa

The music icon Grace Jones took to the runway of Azzedine Alaïa's spring/summer 1986 haute couture show, wearing one of the late designer's signature pieces: the hooded dress.

azzedine alaia 1986 spring summer fashion show
Pierre VAUTHEY - Getty Images
andreas kronthaler for vivienne westwood runway paris fashion week womenswear fallwinter 2024 2025
Dave Benett - Getty Images

1993 - Madonna for Jean Paul Gaultier

One of the most famous celebrity catwalk appearances of all time came courtesy of Madonna, who made this headline-grabbing appearance in Jean Paul Gaultier's charity show. The pair have collaborated numerous times throughout their careers, on everything from stagewear to red-carpet gowns and Met Gala costumes.

madonna at the jean paul gaultier runway show benefit for apla in la 1993
Vinnie Zuffante - Getty Images

1994 – Sharon Stone for Valentino

The early Nineties fashion scene was full of celebrity cameos on the runways, with Sharon Stone walking for Valentino's Prêt-à-Porter collection in 1994.

sharon stone
Pool ARNAL/GARCIA - Getty Images

2000 – Victoria Beckham for Maria Grachvogel

During London Fashion Week – years before she started her own label – Victoria Beckham walked the runway for Maria Grachvogel's fashion show wearing a corseted dress.

victoria beckham models for maria grachvogel during london fashion week
Justin Goff - Getty Images

2007 – Rihanna for Dsquared2

Similarly, over a decade before the singer launched her own clothing label in 2018, Rihanna modelled for Dsquared2 in 2007.


2015 – Ben Stiller and Owen Wilson for Valentino

Ben Stiller and Owen Wilson bought their Zoolander characters to the catwalk, in footage that was eventually used in the film's sequel, closing the Valentino show in spectacular style as Derek and Hansel.

zoolander 2 at the paris fashion week
Pascal Le Segretain - Getty Images

2016 – Lady Gaga for Marc Jacobs

Global superstar Lady Gaga walked the catwalk for Marc Jacobs' autumn/winter 2016 show during New York Fashion Week.

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Slaven Vlasic - Getty Images

2018 – Elle Fanning for Miu Miu

Elle Fanning made her runway debut by opening and closing Miu Miu's autumn/winter 2018 show.

miu miu runway paris fashion week womenswear fallwinter 20182019
Pascal Le Segretain - Getty Images

2019 – Jennifer Lopez for Versace

Jennifer Lopez and Versace's iconic palm print have a long history; the star originally wore the plunging dress to the 2000 Grammy Awards (a dress which resulted in the launch of Google Images due to the level of search interest). She later wore an updated version to close Versace's spring/summer 2020 show in Milan.

fashion italy women versace
miguel medina - Getty Images

2020 – Miley Cyrus for Marc Jacobs

Another famous singer to walk for Marc Jacobs; Miley Cyrus made an appearance on the catwalk during New York Fashion Week in 2020.

marc jacobs february 2020 new york fashion week
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2021 – Jodie Turner-Smith for Gucci

Jodie Turner-Smith was part of Gucci's Love Parade, which took place in Los Angeles on the iconic Hollywood Boulevard.

jodie turner smith
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2021 – Macaulay Culkin for Gucci

Home Alone star Macaulay Culkin also walked the runway for Gucci's Love Parade.

gucci love parade
Taylor Hill - Getty Images

2021 – Dua Lipa for Versace

Dua Lipa – who recently made her designer debut with her very own Versace collection – walked for the Italian house's spring/summer 2022 show during Milan Fashion Week.

dua lipa
Vittorio Zunino Celotto - Getty Images

2022 – Serena Williams for Off-White

Tennis legend Serena Williams played a starring role in Off-White's autumn/winter show in 2022, the final show from the late designer Virgil Abloh.

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Taylor Hill - Getty Images

2022 – Lourdes Leon for Marine Serre

Madonna's daughter Lourdes Leon walked for Marine Serre, wearing one of the designer's signature printed pieces.

marine serre runway paris fashion week menswear springsummer 2023
Victor Virgile - Getty Images

2022 – Paris Hilton for Versace

One of fashion's most viral catwalk moments of 2022 was Paris Hilton at Versace's show. She wore a shimmering pink mini-dress and a hot pink veil to match.

paris hilton
Vittorio Zunino Celotto - Getty Images

2022 – Jeff Goldblum for Prada

Along with some other famous faces – such as the actor Kyle MacLachlan – Jeff Goldblum walked the yellow catwalk for Prada.

prada runway fallwinter 2022 2023 milan men fashion week
Victor Virgile - Getty Images

2023 – Kim Kardashian for Dolce & Gabbana

Kim Kardashian curated a special collection – named Ciao Kim – for Dolce & Gabbana, inspired by her favourite archival looks between 1987 and 2007. Of course, she closed the show in a shimmering, show-stopping gown.

kim kardashian
Daniele Venturelli - Getty Images

2023 – Lisa Rinna for Rotate

Lisa Rinna was everywhere last season, even on the catwalk too, as the star modelled for Rotate's show during Copenhagen Fashion Week.

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2023 – Emma Corrin for Miu Miu

One of our favourite catwalk moments from the autumn/winter 2024 shows was Emma Corrin closing Miu Miu in some sparkly gold briefs.

emma corrin miu miu
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2023 – Florence Pugh for Harris Reed

Florence Pugh opened Harris Reed's London Fashion Week show wearing one of the designer's theatrical creations, while reciting a dramatic monologue.

florence pugh harris reed
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2023 – Ian McKellen for SS Daley

Ian McKellen recited Alfred Tennyson on the SS Daley catwalk in London for autumn/winter 2023. The show was inspired by the English poet's work, The Coming of Arthur.

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NIKLAS HALLE'N - Getty Images

2023 – Chloë Sevigny for Proenza Schouler

Fashion's forever cool-girl Chloë Sevigny stepped onto the Proenza Schouler autumn/winter 2023 catwalk during New York Fashion Week, wearing one of the label's effortlessly chic designs.

proenza schouler runway fallwinter 2023 2024 new york fashion week
Victor Virgile - Getty Images

2023 – Paris Hilton for Mugler

Paris Hilton walked for Mulger during Paris Fashion Week's spring/summer 2024 season. The star wore a structured black mini-dress with oversized shoulder pads and a daring thigh-leg split – a silhouette regularly associated with Mugler.

paris hilton
Kristy Sparow - Getty Images

2023 – Angela Bassett for Mugler

Angela Bassett also appeared on the catwalk for Mugler's spring/summer 2024 show. The actress wore a sheer gown which billowed dramatically behind her thanks to fans placed either side of the runway.

angela bassett
Kristy Sparow - Getty Images

2023 – Natalia Bryant for Versace

Natalia Bryant – daughter of the late basketball player Kobe Bryant – walked for Versace's SS24 show. She was dressed in a stylish black dress and metallic ballet flats for her first ever catwalk experience.

natalia bryant
Pietro S. D'Aprano - Getty Images

2023 – Alana Hadid for Saks Potts

Alana Hadid – sister of Bella and Gigi – made her catwalk debut this season at Sak Pott's Copenhagen Fashion Week show. She opened the show for its spring/summer 2024 collection wearing a blue sequinned skirt layered over jeans and a cropped leather blazer.

alana hadid
Matt Jelonek - Getty Images

2024 – Gwendoline Christie for Maison Margiela

Gwendoline Christie had a starring role in the Maison Margiela SS24 couture show by John Galliano that practically broke the internet. The whimsical, over-the-top spectacle served to reinvigorate the fashion world's excitement to an extent that hasn't been seen for some time.

maison margiela runway paris fashion week haute couture springsummer 2024
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2024 – Kristin Scott Thomas for Miu Miu

The legendary actress Kristin Scott Thomas made an appearance on the Miu Miu autumn/winter 2024 catwalk, wearing an elegant grey coat.

miu miu runway paris fashion week womenswear fallwinter 2024 2025
Victor Boyko - Getty Images

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