$1,239 opportunity hidden in Aussie wardrobes

The average Aussie has earnt $1,239 selling their pre-loved clothes on eBay.

A composite image of two pre-loved dresses sold on ebay and a person holding money to represent money can be made from things in your wardrobe.
Aussies can make a fortune from what's hiding in their wardrobe. (Source: Provided / Getty)

Is your wardrobe filled with lovely clothes you just don’t wear anymore? Instead of them taking up space, you could make a motza selling them online.

In fact, the collective value of Aussie wardrobes is around $76 billion, according to new research commissioned by eBay.

One third of Aussies reported that half their wardrobe was made up of pre-loved fashion and accessories. This means there is a huge market of Aussies looking to buy your old clothes.

And as the cost-of-living crisis continued, nearly half of Aussies said they had increased their purchases of pre-loved fashion in the past two years.

The research also revealed those who had sold pre-loved fashion made $1,239, on average, doing so.

“With Australians increasingly buying and selling pre-loved luxury, now is the time to make the most of your garments’ journey from creation to consumption,” eBay Australia head of fashion Brooke Eichhorn said.

“Declutter and give your pre-loved clothes a second chance to shine, while playing your part in driving circularity forward. You could be sitting on the one item someone wants to complete their look.

“We know that trust remains paramount when buying luxury items, and with eBay’s Authenticity Guarantee on luxury handbags and wallets valued over $350, and sneakers valued over $150, buyers can have confidence that they are buying the real deal - just look for the blue tick.”

Which brands will get you the most money?

In 2022, some of the most-sold Australian luxury brands on eBay Australia were Camilla, Scanlan Theodore, and Zimmermann, while international brands purchased on eBay included Gucci, Louis Vuitton, and Prada.

In 2022, Aje, Gucci, Louis Vuitton, Scanlan Theordore, and Zimmermann items were each searched for every two minutes.

The most in-demand items included the Aje Capucine T-Shirt, Camilla & Marc Marquez Maxi Dress, and Zimmermann dresses.

In 2022, the most expensive pre-loved fashion accessory sold on eBay was a ‘PVC Patent Calfskin Patent Lambskin Small CC Vanity Case Pink from Chanel’, which sold for more than $4,500. The most expensive clothing item sold was a ‘Multicolour Embellished Tweed from the Chanel Resort 2016 collection’, which sold for more than $5,500.

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