In his campaign to promote lamb Kekovich confesses to falling victim to a serious medical condition.
"I've been crooker than Lance Armstrong on a tour of a blood bank," Kekovich says in the advertisement.
"I've got 'lambnesia'. It makes you forget about what makes this country great and fills your head with a lot of un-Australian bull-dust."More stories from Today Tonight
- Australia officially second-best country in the world
- Putting Australia's general knowledge to the test
- Australia's changing face
The Meat and Livestock Australia ad campaign is officially launched tomorrow.
- Meat and Livestock Australia - www.mla.com.au