Real estate investors advise suburbs that a near hospitals, universities, have good transport and schools are desirable.
Town planning firm Macroplan crunched numbers using a secret formula to calculate which suburbs are being looked after better than others.
Queensland director of Macroplan Joel Taylor was surprised by the results.More stories from Today Tonight
"I had some very clear preconceptions of what we would see, I actually thought the more services equals the more value, but this is not necessarily the case," Taylor said.
Taylor and his team analysed South East Queensland according to a list of 22 services across four categories including transport, education, health and shopping.
Suburbs within 10 kilometres of the CBD were excluded because of their proximity to the city - it meant they all were well-serviced.
RP Data's Cameron Kusher says sometimes other factors come into play to make strong property prices like proximity to the water or lifestyle factors such as a 'peaceful serene isolated services free outlook'.
"Some of the lesser serviced areas as per the list actually had higher price points," Kusher said.
Some of the South East best serviced areas have relatively low median house prices.
One surprise for excellent services was Lota near Wynnum.
"Lota is one of the smaller coastal villages, they have quite strong service per capital," Taylor said.
In general, the South side of Brisbane is better serviced than the North. While the Gold Coast is not as good as Brisbane, it is better serviced than the Sunshine Coast.
The Gold Coast has better transport access, medical services and shopping, which are some of the major factors when considering where to buy.
Scott McGeevers is a buyers advocate with Property Searchers and he says purchasers do put certain services higher than others on the list.
"They probably look for things like parks, schools and shopping," McGeevers said.
This reporter is on Twitter at @RodatTT