Attack on obesity

December 16, 2011, 6:18 pm Tineka Everaardt Today Tonight

Inspired by Jamie Oliver's worldwide campaign to better educate people on how to stay slim, a bold move is being made to help Aussies lose weight.

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Fourteen towns and suburbs are being targetted in our biggest ever attack on obesity.

As a nation we're losing the battle of the bulge, but a change is coming in the form of the biggest attack on fat we've ever seen.

Welcome to one of Australia's fattest towns, where almost 60 per cent of people are obese or overweight.

Of those, 25 per cent are obese, and it's predicted that figure will rise to more than 33 per cent by 2025.

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To whittle away our waistlines the Federal Government's pumping more than $870 million into preventive health, and today Victoria revealed a major initiative.

New South Wales and Queensland haven't revealed any new plans yet, but obesity expert Boyd Swinburn says they should follow Victoria's lead. “It’s a fantastic opportunity to build their prevention platform, to improve healthy eating, physical obesity and weight loss.”

Ararat is one of fourteen Victorian towns that will wage a war on obesity, though not all the locals are happy about it.

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The gut-busting blitz will target people in a number of ways:
  • At work: with staff walking, meetings and health checks;
  • At play: with healthier food options to be available in shops and sporting clubs;
  • At home: with online health assessments as well as cooking and shopping classes.

The program preaches the sermon of Jamie Oliver's Ministry of Food. The British TV chef is a diet vigilante, waging a war on obesity.

Aleisha Peardon manages Oliver's Ministry in Australia and says “Jamie believes that cooking skills have been lost over the generations, and we need to encourage people to get back into the kitchen again.”

Contact details
www.health.vic.gov.au



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