Apple, Samsung, Nokia and Motorola are about to swamp the market with latest designs likely to find their way under millions of Christmas trees this year.
Mark Donohue is an Apple addict. When the first iPhone was released in 2007 he flew to America to get one.
Like millions of others, he can't wait to see what Apple has in store if as the tech world is anticipating, it unveils its iPhone 5 on Thursday.
"There is always just that last thing that makes everyone go oh that's the reason I've got to get it", Mark said.An iPhone5 prototype was leaked and this is what we know:
- For the first time in the iPhone's history the screen size will increase from a 3.5 inch display to 4 inch.
- It will have 4G Data speed
- It will be slimmer.
- and will have a smaller dock connector.
"Apple needs a winner this year to make sure the others don't catch up", said Seamus Byrne from CNet.
The others are Apple’s main rivals Samsung, Motorola and Nokia which have all released details of their new smart phones ahead of the iPhone5 launch.
"The rush to try to keep up and the new ideas to try to out-Apple Apple have made it a really exciting time for phones," Seamus said.
Nokia led the mobile revolution into the 90’s then dropped the ball, but its new Lumia 920 smartphone powered by Windows 8 could be a game changer.
"This is as close as Nokia has ever been to nailing it with one of their new phones," Seamus said
It's packed with fancy features like wireless charging; a scratch resistant screen and an eight Megapixel camera touted as being better than any of its competitors. "It has features like low light shooting and an optical image stabilising system which means the camera in the body will shift as you move - it keeps your picture perfect," Seamus said.
Samsung has also unveiled a new smartphone using Microsoft's latest mobile software the ATIVS. Its Galaxy S3 is the world’s most popular android smartphone and outsells iPhone 4 in the U.S.
"That will absolutely be the direct competitor to the iPhone5 - that means those two phone will really fight it out side by side," Seamus said.
Motorola's Razr M is being dubbed the durable smartphone. Timo Brouwer, General Manager of the brand, says it's better than the Galaxy S3 and has a smaller screen.
Nokia, Samsung and Motorola might have shown off their smartphones first, but Apple will beat them to the shelves. The iPhone 5 is tipped to be available to buy worldwide on September 21 while the others have given no hint as to when their devices will hit stores.
Mark won't be flying to the US this time, to upgrade his iPhone4 but only because he'll be on a family holiday in Bali.
"I'll be over there thinking of the guys lined up at the Apple store thinking god I wish I was there,” Mark said.More stories from Today Tonight