Participants met to mingle and erase those troublesome wrinkles. They calmed their pre-Botox nerves by sipping champagne.

At Melbourne's Brighton East Clinic, partygoers, including Georgie Dixon, took time out to see Doctor Dennis Nguyen for a quick hit of Botox.

"I'm 29 and I'm here basically to avoid those deep lines. Why not start early if you can so that you don't have these lines? That's pretty much why I'm here," Ms Dixon said.

It was all over in 13 seconds.

Botox is a diluted toxin produced by a bacterium called clostridium botulinum. It relaxes the facial muscles and temporarily reduces the appearance of lines and wrinkles.

Diane Masson, proprietor of the Brighton East Clinic, organised the Botox party.

"People did used to have Tupperware parties in the old days and I thought we should be the first ones to have one here," she said.

"So I spoke to the doctor ... and he said, 'yeah, fine, terrific' and here it is."

Veronica Neale, 45, and a mother of three, wants to lose a few lines and loves the idea of a party.

"It's a bit more casual, a bit more relaxed, you watch people come in, you watch people go out. You don't have to be first, you can kind of decide when you're going to go in," she said.

But not everyone shares Ms Neale's enthusiasm for mixing alcohol with Botox.

Leading plastic and reconstructive surgeon Mr John Anstee is one of those who warns against such a combination.

"It's certainly unprofessional. I guess that anything should be combined with champagne but not medical procedures, neither for the treating surgeon or the treated patient," he said.

Five days after the Botox party hairdresser Pierre de Baas was thrilled with the results of his injections.

"Tupperware parties are a thing of the past. I think Botox is a fun thing - nobody wants to get old so why not?" he said.

"I had three of them. There's three down each side just to get rid of crows' feet. Before last Wednesday these lines went straight across and now they're just not there."

Results such as those of Mr de Baas are seeing more and more men venturing into surgeries for cosmetic procedures.

Doctor Lawrence Ho is Sydney's surgeon to the stars but these days he sees plenty of men from all walks of life.

"Roughly one in three patients would be men," he said.

"I certainly have a builder who I've just injected two weeks ago."

Lip enhancements are popular with patients such as Glen Nutley, who at 23 is no stranger to the surgeon's knife.

"I've had cheekbone enhancement, jawbone enhancement, chin enhancement, lip enhancement and just some fat put under my eyebrows to lift them up a little bit," he said.

Far from being embarrassed, Mr Nutley shares his experiences with friends.

"It's nothing new. These days most people have it, the majority of my friends have something done in one way or another," he said.

With Botox currently the most popular cosmetic procedure in America, Ms Masson says the trend is set to sweep the country.

"I think it's going to get very big. Everyone's going to have it. It's going to be just part of their beauty regime," she said.