DNA tests for the skin are being used to analyse your skin's genetic makeup and predict whether wrinkles, sun damage, firmness or elasticity will be the biggest problems as time goes by.
Stephan Mazy from SkinDNA claims the test is 99 per cent accurate. All the data is scientifically analysed in an accredited dermatology lab in the US.
"It is identifying the genetic traits that have been associated with skin aging that are literally happening from within and haven't necessarily come to surface yet," Mazy said.More stories from Today Tonight
"It is quite common that people aren't using the right skincare. That's because they are not diagnosing their skin type and their skin properly."
There are some advantages of knowing which skincare to use but Debbie Selikman from Beauty Heaven says there are no guarantees in the beauty game.
"With the right skin regime and the right products you can't stop aging, but you can definitely minimise the adverse signs of it," Selikman said.
And that's where SkinDNA can help.
"Women want to know what they are doing for their skin. They don't want to have the quick-fix which is the botox or cosmetic surgery. They want to age gracefully, and they want to know what they are doing for their skin is right for them," Mazy said.
This reporter is on Twitter at @maddykennard