The interesting social snap shot shows we spend more to save time.

"The main trend I think comes from the fact that people are generally quite time-poor, so they're prepared to pay a little bit more for products that give them convenience,” Connelly said.

“An example is the V8 Smoothie - it's an all-in-one vegetable and fruit juice, so you don't have to make it at home, and it's really quick and easy,” she said.

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“The key factor that all of these products have got in common is that they work. They perform or over-perform what they're meant to be doing.”

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