Jones's future is under a cloud after statements he made about the death of Prime Minister Julia Gillard's father.
So can the veteran broadcaster keep his job, or are his days behind the microphone numbered?
At just 22 years of age, aspiring politician and student Nic Lochner is leading a very public campaign to ensure the ‘king of Australian broadcast’ Alan Jones falls on his own sword.More stories from Today Tonight
Before Facebook and Twitter, an apology may have seen the dust settle on a public controversy, but today social media is in meltdown with the voices of ordinary Australian.
It’s not the end but the just the beginning of the headache for the Macquarie Network and its part owner Jones.
According to Lochner an apology is not enough.
“He gives them out too freely,” he said.
And more than 30,000 people agree - signing an online petition demanding Jones be forced to stand down.
“Number one we're calling for a boycott of 2BG until such time as action is taken against Alan Jones. We're calling for a boycott of his sponsors at the moment, as well until they remove advertising revenue. And the third thing is we're calling for Alan to stand down or for 2BG or Macquarie to terminate his contract,” Lochner said.
It's a public relations disaster for the Macquarie Network. Both sides of politics have slammed Jones's comments that Julia Gillard’s father died of shame.
Now the real cost of those comments is being counted, and the Macquarie Network and 2GB are set to lose millions of dollars in revenue as countless companies flee.
“You cannot be putting forward our products in the market place for families and have as your chief sponsor, your chief person speaking up for you, a mad misogynist spewing bile,” The Sydney Morning Herald's Peter Fitzsimons said.
Fitzsimons has never agreed with the views of Jones and applauds the many companies who no longer agree with them either.
But audiences and sponsors are quick to forgive and forget when a show or personality is a ratings hit. Take Kyle Sandilands - despite being a repeat offender in the bad taste department, not only has he survived, but he has thrived, standing tall as King Kyle on FM breakfast radio ratings.
“Boycotting things and boycotting people is not the way to do it, just don’t listen,” 3AW broadcaster Derryn Hinch said.
Hinch believes as the comments were made at a private function it doesn’t require disciplinary action.
“You’ve got to accept when we say we’ve got freedom of speech and we all say it, you can’t just say it’s freedom of speech when you agree with me. But in this case his comments were just totally despicable and therefore he should just make it an unqualified, total abject apology, because he was just wrong,” Hinch added.
Support for Jones on this issue has been quiet. He normally enjoys the support of the high end of town, but his future as a broadcaster may lie in the hands of those online - where Jones has no control.
“The objective isn’t to punish business, it's to punish Alan Jones, and I think that needs to be put forward nice and clear,” Lochner concluded.What do you think of the comments made by Alan Jones?
- Petition - www.change.org/alanjones