The big companies spent a small fortune to get their ads into the coverage, and it seems some of this year's 'super ads' were more entertaining than the game itself.

This year’s Super Bowl had something for everyone, but which ad was the one that got everyone talking?

Advertising guru Rob Belgiovane says the Honda ad featuring TV comedy icon Jerry Seinfeld was his favourite. In the ad, Seinfeld competes with another man for the honour of owning the very first Acura NSX.

• Advertising's best and worst
• TV's top earners
• Racy billboards

Justin Graham from ad agency Droga 5 also likes the Seinfeld touch.

“It’s just got all the elements - big production values, a couple of fun, unexpected surprises, pretty low on the product, and high on the engagement,” he said.

Graham has worked on Superbowl ads for Gillette, and says the formula remains the same. “Big celebrities, high production values, some animals in there, some cute kids, something unexpected and the hype goes up from there,” he said.

Top viral videos of 2011

Honda resurrected 80s Ferris Bueller, on this modern-day take of his most recent day off.

The Toyota Camry's theme of reinvention was applied to everyday life, while the Volkswagen commercial had a star wars theme - a chorus line of dogs channelling their bark side.

Hyundai resurrected the Rocky theme for some divine inspiration, while the Doritos ad featured a quick-thinking grandma.

Today Tonight's latest entertainment stories

Chevrolet wheeled out Clint Eastwood in a stirring 'half time' nationwide psyche up, while Audi boasted their new 'bright as day' LCD Lights, having some fun with the vampire legend.

Belgiovane says the state of America's economy is reflected in this year’s ads.

“They’re not so much the leading edge ads anymore, like they used to be years ago, but people have gotten a little more conservative in the current economic environment,” he said.

More stories from reporter Bryan Seymour

Yahoo!7 Sport: Giants drop Patriots to win Super Bowl