They come in all shapes and sizes, countless colours and styles. Push ups, strapless, halter neck, boosters, seamless.
And now there's a bra with air pockets tiny balloons filled with air. To give your breasts a non-surgical boost and lift.
Remember those push up chicken fillets, heavy oil filled satchels that sat at the bottom of your bra. If they didn't fall out that is.
Well now these weightless air pockets will give you the same volume without the discomfort.More stories from Today Tonight
Expert fitter Rebecca Ross says the huit magic air bra will maximise cleavage, even for the fuller busted woman.
Traditionally push up bras have been for small busts, but thanks to the Kim Kardashians of the world who like to flaunt their curves, there's now an extreme plunge bra on the market for larger cup sizes.
"The big difference is we're doing it in the bigger sizes which is awesome because up until now it's been more reserved for your A and B cups that want that oomph and they haven't really considered the fuller cupped woman that still wants that lovely cleavage."
Recent research showed the D cup bra was the most purchased cup size. Bras n things fitting specialist Cherie Lucas says the fuller busted woman can also benefit from an extra supportive push up bra.
"Obviously this one here is designed for comfort it doesn't have a wire running underneath and the bridge of the bra isn't sitting into the chest because it doesn't have the wire for the extra support. If we compare it to the plunge over here you can see that it's sitting beautifully into the chest and the wire helps to give that support and lift."
From air fillets to push up strapless bras with memory. This new bra thrives on body heat. The foam contours to your shape. And unlike most strapless bras there's no silicone or gripper scratching your skin. The same foam has been used in a t-shirt bra.
It seems bra technology changes as often as you change underwear so the message from designers is keep up or you'll be let down.Contact details
Expert fitting enquiries can be made at Eveden www.eveden.com
The bra is Bras N Things Extreme Plunge bra available online at www.brasnthings.com or customers can call 1300 556 626 for their nearest store.Fine Lines Memory Bra available at David Jones.
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