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Valentine's love is building in city

Big projects bring on a change of clientele for Perth florists

High-vis vests and steel-capped boots aren't commonly seen among the roses and lilies at the local flower shop but Valentine's Day is an exception.

With major projects in full swing in Perth, city florists are noticing a shift in clientele.

Tailored suits have given way to hardhats and fluoro.

Maxine Brown, of A Touch of Class Florist in the Hyatt Centre, said construction workers and tradies were very generous when it came to a gift for their special valentine.

"The FIFOs, too, are very romantic when it comes to Valentine's Day," she said.

"We have a lot of orders that come in from sites because they can't be here with their wives and girlfriends."

Ms Brown said on average people, usually men, spent about $150 on flowers and gifts.

"WA has the most expensive flowers in the country due to the short supply," she said.

"There simply is no way that growers can produce that many flowers, especially roses, for just one day of the year - it's a massive job every year."

Bricklayer Liam O'Sullivan, who is working on the Old Treasury Buildings, may have left his flower run a little late.

Ever the romantic, the 29-year-old organised a weekend escape at a hotel for his girlfriend Andrea O'Donnell but overlooked the bouquet.

"I was just trying to remember her favourite flower," he said.