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The Boss is blinded by the Cott light

Born to tan: Bruce Springsteen and Roy Bittan. Picture: Splash News

Bruce Springsteen is making the most of the WA summer, hitting the beach while in town to play three sold-out concerts with his E Street Band at Perth Arena.

Late on Thursday afternoon, in between the first and second shows, the Boss, 64, went for a swim at Cottesloe beach.

PHOTO GALLERY

The Born to Run singer, who showed off his athletic frame in a pair of white board shorts, was joined by three members of the touring party including E Street Band pianist Roy Bittan.

While several people recognised Springsteen, he was left to enjoy the sunset from his vantage point at the south end of the beach near the Indiana Tea House.

The blue-collar New Jersey rocker, who plays his third and final Perth show tonight, posed for a photograph with a woman and her son before heading back to the Hyatt Hotel in the city.

Springsteen also went for a dip on Tuesday soon after arriving in Perth from South Africa, where he had also performed for the first time.

"I went to the ocean yesterday, it was great," he said at a press conference before the first concert on Wednesday night. "I didn't get eaten by a shark despite what everybody said."

Springsteen said Perth's beaches reminded him of those at home in New Jersey, despite expecting something more like the west coast of the US.

The super-fit rocker stays in shape so he can perform marathon concerts, which last more than three hours.

Springsteen's concert on Wednesday night went for 3¼ hours and left the superstar drenched in sweat.

Australian promoter Michael Gudinski said the Arena played a big part in finally bringing the Boss to Perth.

"A lot of acts that would have missed Perth are coming to Perth again," he said, adding that more major tours would skip Adelaide in favour of heading west.

Mr Gudinski said the Arena, which opened in November 2012, would mean more major bands would be attracted to Perth.