Len Douglas' love for Holdens started with his first car at 17, a second-hand 1953 FX.
Mr Douglas watched teenagers tearing through Fremantle in either Holdens or Fords as a child but did not choose a camp until he got his driver's licence.
The 69-year-old is the proud owner of three Holdens, including a 1953 model, and is secretary of the Holden Car Club of WA.
Like most club members, Mr Douglas was devastated by the news Holden would end manufacturing in Australia in 2017.
"Holden has always been the iconic Australian brand and it is a shame to see it go," he said.
"I think one of the problems with Australian culture is a lot of people seem to think that buying overseas is best and that's not necessarily the case."
The announcement has set a sombre tone for the club's annual Christmas cruise, which is due to take place on Saturday night.
Mr Douglas said the event, which starts in Guildford and ends in Fremantle, would probably turn into "a bit of a wake".
"It's not going to be the end of our club by any means but it's a sad day for Holden enthusiasts," he said.