Sydney nightclub boss John Ibrahim has released an anti-violence video, urging Sydney revellers to 'start policing themselves'.
Sydney nightlife identity John Ibrahim has become an unlikely anti-violence ambassador, launching an online ad.
Enlisting his friends Kyle Sandilands and Koby Abberton, Ibrahim encourages mates to look out for each other on a night out and intervene in volatile situations.
Police can't be everywhere.
Every group has a moron in their group - I have a few.
You need friends to step up and step in.
Sydney's tough new liquor licensing restrictions will get their first test this weekend at Sydney's Gay and Lesbian Mardi Gras.
The city will play host to 30,000 interstate and overseas visitors.
1:30am lockouts and 3am last drinks are in force across the CBD and Kings Cross.