In their second demonstration of smartphone hotel booking convenience Hotels.com has released a new video showing the speed with which travellers can book a hotel room at the last minute.
The new Xtreme Booking 2 video, which was launched today, features former Nitro Circus freestyle motocross rider Andy Bell in Pamplona, Spain, running with the bulls in the annual San Fermin festival.
With four taps on his Smartphone screen and two minutes, while running from the bulls, he books a room and ducks in at the end of the to collect his key at his hotel.
The new video is a follow up to the 2011 Xtreme Booking video showing renowned skydiver JT Holmes booking into the Hyatt Regency Lake Tahoe Resort as he parachutes onto the property's beach.
Andy said he was surprised by the result.
"It worked. In a two hundred yard sprint, with ten 900kg animals on my heels, I booked a hotel room on Hotels.com and got confirmation, mission accomplished. Coming into this I did not know that it was possible to book the hotel during the run. I use Hotels.com to book all my travel anyway, but I've never booked it on the fly," he said.
Hotels.com marketing director for Australia and New Zealand Katherine Birch said the app offered a quick and easy booking facility. "Our mobile app aims to provide travellers with a quick and easy-to-use hotel booking experience, and Andy Bell's amazing efforts illustrate this. The new video demonstrates that the Hotels.com app can help you find the perfect hotel, whatever the circumstances," she said.