The company behind Angry Birds will open its first theme park in Asia next year at a site near Shanghai as it builds on the brand of the hugely popular game.
Angry Birds Land will be located in Haining city in China's Zhejiang province, next to the commercial hub of Shanghai, and will be the firm's third theme park after one in Finland and another in Britain.
"People in China want to get out and spend their free time at a leisure destination," Rovio Entertainment's general manager for China, Paul Chen, told AFP.
"We're hoping to open (the theme park) by Chinese New Year next year, February," he added as the Finnish company launched a playground on the campus of Shanghai's Tongji University.
The first China theme park, featuring an interactive playground and rides, would welcome up to 400 visitors a day paying admission of 60 yuan (A$9).
China has the world's second-highest number of downloads for Angry Birds at 190 million, trailing only the United States.
The mobile game involves using slingshots to launch birds at fortresses built by green pigs - an addictive challenge that became the world's most-downloaded app and spawned a franchise of merchandise and media tie-ins.
DINOSAURS AT TARONGA
Taronga Zoo has added prehistoric dinosaurs to its stable of exotic animals.
Sixteen life-size robotic dinosaurs have been brought to Sydney as part of Taronga Zoo's Dinosaurs in the Wild exhibition, which began on Thursday.
"Everyone loves dinosaurs," said the zoo's marketing and commercial operations manager Paul Davies.
"To understand their story is to understand the need to protect today's species from the same devastating extinction experienced by the dinosaurs millions of years ago."
A Brachiosaurus, Tyrannosaurus Rex and Australia's own dinosaur, the Muttaburrasaurus, are among the prehistoric beasts that will be on display at Taronga until February 3.