Paperless travel tools are commodities in the modern travel industry. Apps are available for everything from guidebook style information apps to accommodation booking and airline staff digital services.
Online bookings, smartphone cameras and travel blogs are all factors which have swiftly converted the travel industry to one which makes good use of 21st century technology.
A recent survey from TrueLocal showed 75 per cent of respondents preferred to use mobile phone cameras over other recording devices. Nearly two thirds of all demographics also preferred their mobile phones for video and image recording while on holiday. The survey is part of the new TrueLocal campaign ‘Share Thy Local’ promoting some of Australia’s best kept secrets using the TrueLocal iPhone App.
TrueLocal community manager Shae Marlow said travel technology was changing the travel industry. “The younger generation is definitely taking advantage of mobile phone technology and the use of travel blogs and apps, and we see this having a flow-on affect on travel trends. We’re seeing more and more cases where young people take photos with their camera phones while travelling and post these on social media sites, encouraging others to explore the same destinations. TrueLocal sees the value in this kind of promotion of local destinations and Australia’s best kept secrets and has incorporated this into its new campaign, ‘Share Thy Local,” she said.
The campaign is encouraging travellers to share photos of their favourite Australian bar, restaurant, hotspot or hide out on the TrueLocal App.
Ms Marlow said the campaign is about encouraging people to discover new attractions or locations. “We want to encourage Australians to take time out to explore Australia and the adventures that can be uncovered by sharing their favourite locals through their love for technology, and that’s what ‘Share Thy Local’ is all about,” she said.
Illustrating the importance of efficiency in customer service Qatar Airways recently launched an iPad system at Doha International Airport and London's Heathrow Airport, which will be used by all Qatar cabin crew and concierge staff to access customer information and flight data. The new system is part of Qatar Airways effort in moving towards a paperless environment and will mean greater efficiency in accessing customer information such as dietary information for in-fight meals and any seating requests or VIP status.
In March this year, Switzerland Tourism launched the Lake Geneva iPad App giving users access to an abundance of destination information, history and upcoming events. As far as International travel apps go the Lake Geneva app has been very popular since its March release achieving over 1000 downloads. It offers activity planning tools for biking and hiking, visitor information and features photographically illustrated information about the region's gastronomy, heritage and famous vineyards.
Also new on release is the Viator Tours and Activities App for iPad. Following the 2011 release of original app Viator has launched the app for iPad featuring more than 10,000 things to do as well as exclusive deals and offers. The new version of the app takes advantage of the new iPad Retina display, providing high resolution images and videos so users can see exactly what they are getting. One touch access to user reviews and travel expert recommendations make this a very handy travel technology tool.
The general trend with lifestyle today is to want things faster and easier, and speed is something that Hotels.com has addressed in the functionality of their accommodation booking app. Since Hotels.com original app launch functionality has remained consistent but in an age when speed is the key and ease of use is the motivation, Hotels.com stands tall.
As part of the Xtreme Booking campaign audiences witness extreme sportsmen book a hotel, on the app in the time it takes to skydive from a plane or escape a stampede while running with the bulls in Pamplona. Travellers can search and book accommodation while on their way there and use the details on the portable device to check in.
More tech for travellers:
MOBILE DANGERS IN THE AIR
APP TO PROMOTE GREECE
GREAT OCEAN ROAD APP
NSW NATIONAL PARKS ON YOUR DEVICE
ON THE STRAIGHT AND NARROW
MORE APPS FOR TRAVELLERS
FIND A MOBILE HOME PARK
PLAN YOUR ADVENTURE ON YOUR IOS DEVICE
FRIENDS ONLINE, NOT ON THE ROAD