Online accommodation distribution platform SiteMinder has reported a year-on-year doubling of booking revenue which the company has attributed to a worldwide surge in online hotel bookings and a rapidly expanding property base.
The total booking revenue delivered to hotel customers' using the platform was just under $2 billion in the 12 months to June 30 2012 and was generated by a record 5.7 million hotel bookings. The new record resulted in a rise in the average amount for each booking to $345.
SiteMinder general manager for sales and marketing David Williams said the revenue growth was a result of an increase in the number of hotels using SiteMinder as a booking platform.
"With customers around the world booking more rooms online than ever before, more hotels are turning to effective technologies like SiteMinder to maximise revenue from this increasingly important market," he said.
The SiteMinder revenue increase has also been attributed to an increase in the number of accommodation companies integrating their Property Management Systems (PMSs) to SiteMinder's Channel Manager. The PMS creates an automatic two-way booking highway for properties and online booking channels.
Mr Williams said hotel clients were also benefiting from SiteMinder's increased distribution network and a growth in the number of international consumers.
"Since SiteMinder's launch in Australia in 2006, our expanding worldwide distribution network has given our hotel clients in all regions direct access to a growing number of international consumers. Properties of all sizes are clearly benefitting from putting their inventory in front of growing online audiences. SiteMinder is at the forefront of the online booking boom in the hotel industry. We are very proud of the success our hotel customers have achieved in the past 12 months and we look forward to growing their business further in the next 12 months as we continue to improve the technology which is powering this unprecedented growth," he said.www.siteminder.com .