According to new research conducted by Hotels.com food is a major factor for Australian travellers in choosing a holiday destination.More Travel for connoisseurs:
Included in the top 10 foodie destinations were Italy, France, Japan and Spain but visitors to Australia said their decision to travel down under was not influenced by available food choices.
Hotels.com attributed Australian travellers' importance of local cuisine on the popularity of television shows such as My Kitchen Rules and MasterChef.
The number one foodie destination among Australian travellers, Italy's pizza, pasta and gelato were favourite's for 32 per cent of survey respondents. France proved almost equally popular with 24 per cent of Australians voting pastries, baguettes, steak fries and Michelin star restaurants as their most determining factor for choosing France as a holiday destination.
Japan, known for its tempura, sushi and sashimi was the number one holiday choice 18 per cent of food loving Australians.
The research showed that food was a more important factor for younger Australians; aged 16 to 24, with 74 per cent saying a country's cuisine was an important factor in choosing a holiday destination. Many Australians aged 55 to 64 years old also rated food as an important factor for choosing a holiday with 59 per cent saying it highly influenced their holiday choice.
Hotels.com director of Marketing Australia and New Zealand Katherine Birch said new culinary experiences were rewarding experiences for Australian travellers.
Sampling the local cuisine when travelling can be such a rewarding experience and it's no wonder it plays such a big part in the decision making process for travellers. Asking friends and family or joining social media networks for passionate travellers are great ways to find out the best local treats to find and where," she said.In a number of different categories the favourite locations were varied. Melbourne was the number one destination for family dining, Paris was top for fine dining and Bangkok was the Australian favourite for street food.
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