Perth Wildcats managing director Nick Marvin has rejected suggestions the biggest sponsorship deal in the club's history will put added pressure on his players to perform on and off the court.
The Wildcats pulled off a major coup in the build-up to the 2012-13 NBL season by landing a lucrative three-year, $1.5 million deal with State Government body Healthway.
It will extend Healthway's 20-year association with the Wildcats and see the Alcohol Think Again message displayed across the front of the team's playing strip.
Marvin sacked import David Bailey over a failed drug test in 2006 and all players are bound by a strict behaviour policy.
He denied the obligation to promote healthy lifestyle would affect the players or their ability to act as role models for the community.
"We've hand-picked every person in our organisation from the head coach to the guy that wipes the floors and we all share the same core values," Marvin said.
"If it is pressure then we shouldn't be in this relationship. Are we going to make mistakes? I hope not, but we might.
"We're all human, but it is (about) what we aim to do and our track record and all I have is a foundation for where we're heading."
Cats co-captain Shawn Redhage echoed Marvin's sentiments.
"The culture that Bevo (coach Rob Beveridge) has brought in since he's come in and the guys that we have here, we feel strongly about this," Redhage said.
Wildcats forward Greg Hire will be discharged from hospital in the next few days after receiving treatment for an infection in his left middle finger.
Hire was due to have another round of surgery last night after bone protruded through the skin at the end of the finger, which was partly amputated years ago.
He will miss game one of the State league's semifinal series.