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Underwear label drops Wozniacki

Former tennis world number one Caroline Wozniacki has been dropped from an underwear deal… after her male counterpart Cristiano Ronaldo’s brand became too successful.

Scandinavian company JBS launched a Caroline Wozniacki range of women's underwear in 2012, before signing Real Madrid star Ronaldo for his CR7 range in 2013.

The Ronaldo deal has proved a huge success for JBS - so much so, that it prompted a rethink over Wozniacki’s role.

“We had hoped to grab a market, but the impact of CR7 has been far, far greater than we dared dream of,” JBS director Morten Alstrup told Ekstra Bladet.

“So it is best for the company to stop working with Caroline Wozniacki.”

In a strange twist, JBS also revealed that Ronaldo was partly inspired to enter the underwear business because of the Dane.

“Caroline Wozniacki is one of the reasons that we have got hold of Cristiano Ronaldo,” Alstrup added.

“He had seen how Caroline dared to be pictured in only her underwear that we had made for her, and he liked it.”

Wozniacki, who has amassed 67 weeks as world number one, is targeting a first Grand Slam crown in 2015.

Ronaldo is a hot favourite to retain the Ballon d'Or award, given to the world's best footballer each January.

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