"Winning isn't everything; it's the only thing," was the philosophy espoused by American college football coach Red Sanders in the 1950s.
New Warriors coach Justin Langer may not be quite as adamant about his ambitions for his first match at the helm, though as a keen fan of sports and motivational quotes he appreciates the sentiment, but he believes beating South Australia today is an important step to underwrite his crusade to improve WA cricket.
"Whether we win or lose tomorrow we will learn lessons from it," he said on the eve of the one-dayer at the WACA Ground.
"But winning is important. Winning will give everyone a lift and provide a bit of energy.
"When you are looking to change a game plan or change a culture, the best way for people to buy into it is by winning.
"Look at the Freo Dockers this year. At the start of the year people weren't buying in because they weren't winning but once they started to win, everyone - the players, the board, the fans - they all bought in.
"There is some terrific young talent here and we want these young guys coming into a winning environment rather than a losing environment."
WA have lost two of their three one-dayers and know that another defeat would probably end any prospects of playing finals.
But after training for three hours yesterday - one of the most gruelling sessions the WA players have endured in a decade - there was palpable energy and enthusiasm in the camp.
"If we trained for three hours today when there is a game tomorrow, imagine how we are going to train next week when there is no game," Langer said.
Opener Liam Davis will be replaced by former captain Marcus North after struggling to overcome a torn thumb ligament he suffered in September.
South Australia have a potent top order containing six internationals. Paceman Gary Putland was added to the team.
- Teams * *- WA: *Marcus North, Tom Triffitt, Sam Whiteman, Adam Voges (capt), Travis Birt, Mitch Marsh, Hilton Cartwright, Nathan Coulter-Nile, Mitch Johnson, Nathan Rimmington, Michael Beer, Jason Behrendorff (12th to be named). *SA: * Michael Klinger, Phil Hughes, Callum Ferguson, Tom Cooper, Daniel Christian, Alex Ross, Johan Botha (capt), Tim Ludeman, Kane Richardson, Gary Putland, Jake Haberfield, Daniel Worrall (12th to be named).