The Rockingham Musselfest may not be dead and buried just yet.
The Telegraph can reveal Street Hassle Events is in advanced talks with Tourism Rockingham to stage the event in 2014.
The event, which is usually held in late February, was cancelled due to a lack of resources and volunteers.
Street Hassle proprietor Malcolm Barbera said he was looking at reviving the festival and broadening its scope.
“We’d like to build on the best features of the Musselfest and, hopefully, turn it into a tourist event,” he said.
“It’s stayed the same over the last three years, it’s followed the same formula, it was very expensive.
“I think the Musselfest, if we get the chance to do it, in whatever shape or form, will be a flagship, community event.”
Mr Barbera was confident of reviving the event and making it bigger and better while keeping some old favourites, such as the cook-off.
He said a reincarnation of the event would centre on local produce, arts and music.
Mayor Barry Sammels said the City of Rockingham would consider taking on the festival, if approached by Tourism Rockingham.
Cr Sammels expressed his disappointment the long-running event would not be held this month.
“It has a long history and very strong local following,” he said.
“It was an opportunity to attract day-visitors to the region.
“However, according to Tourism Rockingham, the event was not financially sustainable for some years.”
Cr Sammels said the City believed there could be an opportunity to incorporate the Musselfest into another community event.
Figures obtained by the Telegraph reveal the City pumped about $95,000 into the running of the festival in the past four years.