Women's clothing store Noni B has arrived in Kalgoorlie-Boulder.

The store was bustling with shoppers on Monday, when it opened its doors on Hannan Street for the first time.

Business manager Melanie Pratt said the chain had received a fantastic welcome from local consumers.

“It’s wonderful – we have been busy all morning,” Mrs Pratt said.

She said she and fellow business manager Vicki Baikauskas had been encouraging the chain to come to Kalgoorlie-Boulder for five years, in response to feedback from existing customers.