It's one of motoring's sweet spots - SUVs that cost less than $50,000 yet come with prestige badges.
Think BMW X1 and Audi Q3, with Mercedes-Benz's GLA in the wings.
This week, Audi released its first under-$50,000 Q3 to come with a trio of popular features - a diesel engine, auto transmission and all-wheel drive.
This new variant sells for $47,500 plus on-roads and is powered by a 103kW 2.0-litre turbo-diesel.
It replaces a dud seller. The outgoing entry diesel's price tag, $44,800, drew people's attention. But hardly anyone dug into their wallet.
It was driven by just two wheels but the real passion killer was its availability only as a manual.
The new Q3 variant is an almost perfect match for BMW's X1 sDrive18d - so it's game on.
Both have 2.0-litre diesel engines, the X1 has a miniscule 2kW power edge and 0-100km/h times are similar.
Each comes with 17-inch alloys and dual-zone air, and neither has sat-nav nor a reversing camera.
Audi gets some points for genuine leather seats over BMW's constructed material.
And Audi undercuts BMW's sticker price but by just a sliver: $93.
So why are the Q3 and X1 so alluringly priced?
It's about size - these SUVs are littlies so don't expect much legroom while sitting behind a tall driver.
Still, compact SUVs are hot to trot in Australia.
From almost nowhere, there are now 17 models (such as the Mitsubishi ASX and Nissan Dualis) and sales have rocketed by 20 per cent in the past year.
Of these, just the Q3 and X1 are prestige models but last month's Frankfurt auto show indicated many more posh tiddlers are coming.
Though it's the entry model, Audi's $47,500 Q3 is certainly not bare-boned.
It also comes with parking sensors, cruise control, fog lights and Bluetooth with audio streaming.
The options packages are also priced to tease.
For example, the $3790 Technik pack has sat-nav (I'd tick that), a reversing camera (definite, think of the toddlers) and an upgraded sound system (non-essential but desirable).
Then there's the $2000 Style pack's roo-spotting xenon lights and 18-inch alloys.
For a snip, $1250, the Assistance Package comes with a trio of smart electronic driving aids, such as the nifty Side Assist technology.
If you drift out of your lane without using an indicator, the steering wheel will vibrate to simulate hitting a rumble strip.
Besides the safety benefits, imagine the wonderment of your passengers.
You'd be having one of your more assertive days if you walked out owing less than $60,000 but it'd be a nice car.
The engine is willing, fuel use is a frugal 5.9L/100km and the Q3's agility is great for beating traffic snarls.
Flip down the rear seats and you've got a practical little pick-up vehicle.
But rather than the city, my drive was more out in adventure-land, the border country of NSW and Victoria.
There, I found a combo of winding tarmac, gravel and an off-road slalom course on one of motoring's toughest surfaces - slippery grass.
Audi's three-decade love affair with AWD (which it brands Quattro) sees it these days having three different technologies, each tailored to specific models.
It has also just launched new Quattro versions of its A4 and A5 nameplates. Though these cars are designed for the tarmac, nearly two-thirds of buyers opt for the extra grip constant AWD provides on all surfaces.
The Q3's constant AWD system has the knack of sending just the right dose of power to the right places when needed.
It's pretty sweet.VERDICT
The already hot-selling Q3 range boosts its appeal by adding a much-wanted variant - a self-shifting diesel AWD with a list price of under $50,000.AUDI Q3
Model: 103kW TDI Quattro
Engine: 2.0L turbo-diesel
Outputs: 103kW, 320Nm
Transmission: Seven-speed dual-clutch auto