Hot-weather fashion often evokes an escape to exotic locations - and Myer ran away with the theme at its summer parade in Sydney last night.
With more than 170 outfits and 450 guests, it was Myer's biggest show on record.
The store commemorated that fact with an impressive stage where models walked "in the round" and were framed by a curtain of jute hanging above the audience.
An underlying African theme began with the opening custom-made outfits in traditional South African textiles.
Morrison's collection also had an African touch with diaphanous skirts paired with heavy gold collars, saffron, ochre-coloured separates and ikat-print dresses.
Jennifer Hawkins opened the show in an eye-catching red Toni Maticevski gown and closed it in an equally striking piece by Aurelio Costarella.
While most designers were given five outfits each, Costarella had a nine-outfit finale - an indication of Myer's belief in his national sales value.
Swimwear was also prominent, with Hawkins wowing the crowd in a bikini from her Cozi label and shoes from her new line JHL.
In terms of trends, bright colours and prints were high on the agenda as was the traditional summer hue of white.
Lace featured prominently, from Jayson Brunsdon's pretty powder-blue party frocks to slinky, brightly-coloured lace dresses by Yeojin Bae.
And for those who thought the peplum waist was about to die out, think again - Ellery, Maticevski and Costarella, to name a few, cinched it again.
A muscular Kris Smith fronted a strong menswear line-up that included the likes of Dom Bagnato, Blaq, and Arthur Galan.