He's dressed some of the biggest names in Hollywood including Julia Roberts, Rihanna and Lady Gaga and runs one of the world's most prolific vintage stores but fashion guru Cameron Silver is now in Perth on his search for the next big thing.
Named by Time magazine as one of the world's most influential figures in fashion, Silver touched down yesterday fresh from the runways of New York Fashion Week to attend the Perth Fashion Festival.
While he's been to Sydney and Melbourne before, the owner of vintage couture boutique Decades in Los Angeles told AAA Weekend he couldn't wait to discover what our hidden gem of a city holds.
"It is my job to sort of demystify Perth fashion," he said.
"I was just in New York for fashion week and people were like 'Oh, are you going to London? Are you going to Paris?' And I was like 'No, I'm going to Perth'. You should have seen their faces.
"When I go to these events that are less ubiquitous on the fashion calendar, it's more about discovering talent because I have a big mouth. When I'm enthusiastic about someone, everybody from Los Angeles to Rome will know. I like to spread the word.
"If I compare Perth to Indiana in the States. Indiana gave us so many great, great talented designers so I think sometimes the best talent comes out of areas that are more isolated.
"This is the 21st century and you don't have to be in Paris, New York or London to create amazing fashion that people will see."
It will certainly be a change of pace for Silver, who attended up to eight shows a day in New York this week.
But while in Perth, he is staying at the Crown Metropol and is planning to take his retail eagle-eye to King Street today to check out some local fashions.
He will also attend a number of Perth Fashion Festival events over the weekend and on Monday, including a special appearance signing his book Decades: A Century of Fashion at Hatch boutique in the enex100 building tomorrow at 2pm.