Australia's major health groups are calling on soft drink maker Coca-Cola to reduce the amount of sugar in popular brands Coke, Fanta and Sprite.
The Australian and NZ Obesity Society, Diabetes Australia, Cancer Council Victoria and Heart Foundation Victoria are part of a consortium that has written to Coca-Cola's Australian management calling for it to stop "weight-washing" and start taking action on obesity.
They want it to reduce the sugar content of its high-kilojoule drinks and stop selling sugary drinks in schools and places children frequent.
The groups want Coca-Cola to support physical activity measures but without its branding.
Obesity Policy Coalition executive manager Jane Martin said the soft drink maker had bombarded the public with advertisements suggesting it was not only committed to helping tackle obesity but was part of the solution.
"One can of Coke contains 10 teaspoons of sugar, so it's no surprise they are sugar-coating their attempt to tackle obesity," she said.
WA's LiveLighter campaign director Maria Szybiak said the call was in line with the push to urge West Australians to reduce their sugary drink intake.
"Having big companies like this heavily marketing unhea-lthy food and drink completely undermines positive public health messages," she said.
Coca-Cola South Pacific said the company had agreed to increase the availability of smaller portion sizes and low kilojoule options.