After making their mark in the CBD with three cafes, the team behind Perth’s first boulangerie-patisserie has decided the time is right to expand into suburbia.
The first Jean Pierre Sancho franchise is due to open in Dalkeith in September, with the company’s Perth-based owners committed to ensuring the business remains a success in WA.
Franchisees must work in one of the established JPS cafes for at least two months before opening their own outlet.
Frenchmen Stephane Gruson, Corentin Laumaille and Franck Durolek opened their first boulangerie-patisserie on Hay Street in 2010 with a ground-floor cafe selling more than 100 types of hand-made delicacies prepared daily in their small basement bakery.
As part of their franchise and wholesale expansion plans, the owners have taken on two new partners – long-time employees Florent Etievant and Nicolas Dervieux – to set up a second company, Le Petit Pierre (the little Pierre).
Catering to increasing demand from Perth’s top restaurants such as Rockpool Bar & Grill and Bistro Guillaume for its artisan bread, JPS has established a bigger bakery in Osborne Park’s industrial area.
The boulangerie-patisserie’s roots date back to 1904, when Albin Sancho opened a bakery in a medieval town in the south of France, where his grandson Jean-Pierre continued to use the family’s 19th-century bread-making methods.
Mr Gruson, a chef, still makes the traditional brioche he was taught by Jean-Pierre while training in France.