Expectation is mounting for the opening of the 2012 Perth Fashion Festival.
The VIP opening night on Wednesday, presented by The West Australian, looks set to start the festival with a bang after award-winning local design duo One Fell Swoop promised to put on a show at Perth Town Hall unlike anything in the event's 14-year history.
With 40 looks, it will be the duo's most ambitious show yet.
The first big-name celebrity will be seen at Thursday's launch of Fashion Paramount at the WA Museum when former Spice Girl Mel B attends Morrison's solo show, which will also celebrate the designer's 10 years in the industry.
The X Factor judge will also attend the annual Myer Fashion Lunch on Friday at the State Reception Centre in Kings Park.
Some of the department store's leading designers will be there, including Wayne Cooper and Yeojin Bae - whose show will feature former British rugby league star turned top male model Kris Smith.
Fashion and music will collide on Friday night for Fashionably Loud, a new festival event that will take over Brookfield Place in the CBD with a free public runway event, styled by Zara Bryson and featuring music from burgeoning Fremantle band San Cisco.
Another first for the festival will be WA label Flannel's debut stand-alone show in Perth, titled An Evening with Flannel, at the WA Museum on September 24 as a glamorous dinner that will showcase the label's Neronis spring-summer collection.
The event will be styled by acclaimed former Vogue fashion editor Meg Gray.
The festival will close with a VIP night, Giving Back is the New Black, also presented by The West Australian, on September 25 at Government House ballroom.
Sixteen of WA's leading designers, including Ellery, Tarvydas, and Wheels and Dollbaby, have created little black dresses to be auctioned for the disadvantaged women's charity Ready to Wear.
Absent this year are shows from national designers Bae and Magdalena Velevska.