Myer was quick out of the gates in the autumn racing stakes, showcasing its fashion form at a glamorous Sydney harbourside soiree yesterday.
A little over a week after closing the store's autumn-winter launch in Melbourne, Jennifer Hawkins again donned a daring sass & bide look.
This time she wrapped her enviable legs in a mini-skirted, form-fitting white suit embellished with metal and a dramatic headpiece in what was touted as a "fashion moment".
Wearing black gladiator pumps, the thoroughbred of Australian modelling towered over two ponies as she posed under the Harbour Bridge.
Fellow Miss Universe alumna Laura Dundovic wore a bejewelled net veil by Melbourne milliner Kerrie Stanley with a beaded black hobble dress from Perth label Aurelio Costarella.
Ray Costarella tweeted his approval as the Myer ambassador took to the catwalk before champagne-sipping fillies including Kate Waterhouse and AFL wag Lynette Bolton.
Seven's Sunrise weather presenter James Tobin mingled with fashion lovers and got tips on men's racing style, which this year looks likely to feature velvet jackets, bow ties and sleek Mad Men-style suits.
Designers Arthur Galan, Nicola Finetti, Jayson Brunsdon and Fleur Wood watched their designs go down the catwalk at the Sydney Theatre Company's Bar at the End of the Wharf.
Seasonal fixtures such as peplum, lace and leather - including long gloves and riding boots - were front and centre, while lashings of black and white were offset by bold scarlets and emeralds.
Long sleeves and tailored jackets in brocade were balanced with super-short skirts and thigh-baring splits.
Those models wearing more modest hemlines showed off plenty of cleavage and arms.This year's Myer Fashions of the Field in Perth will be at the Karrakatta Plate Day at Ascot on April 6.
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