More than 100 frocks, top Australian models, a raised Perspex runway and a flood of coloured lights combined last night to produce oneof the more colourful and fashion-forward David Jones summer fashion launches.
In what could be seen as an attempt to blow away the winter blues and greyness of the retail climate, designers focused on the optimism of bold colours and strong prints — from the futuristic brights of Ginger & Smart to the candy-coloured stripes of newcomer Gary Bigeni and Lisa Ho’s frond print maxi-dresses.
It was a night for milestones with Alex Perry celebrating 20 years at the helm of his label and the Ginger & Smart duo clocking up a decade in the business.
While continuing to bank on popular names such as Akira Isogawa and Dinnigan, the store also premiered new labels, including We Are Handsome’s swimwear and breezy resort line Roopa Pemmaraju.
The show also homed in on a new generation of designers such as Dion Lee, Josh Goot and Romance Was Born, who were given the honour of a 20-plus outfit finale that screamed colour, craziness and tongue-in-cheek humour.
Beach wear was prominent, with two of David Jones’ biggest names, Camilla Franks and Collette Dinnigan, showing inaugural ranges.
Male offerings were mostly preppy, but any trace of conservatism was ruled out in vibrant colours, including bright red blazers and cobalt-blue trousers.Miranda Kerr shared the spotlight with a who’s who of high-achieving Australian models, from Sports Illustrated bombshell Jessica Gomes to Paris runway regulars Julia Nobis, Rose Smith and Nicole Pollard, the face of this year’s Perth Fashion Festival.