Alexa Chung, the 28-year-old model and TV presenter, who was given the job of "championing London designers" in February, has been named Britain's top style icon for two year's running at the British Fashion Awards.
Chung counts US Vogue editor Anna Wintour and Chanel creative director Karl Lagerfeld among her biggest fans.
Achieving the trademark Chung look is primarily about accessorising - whether it be with a vintage doctor's bags, a coloured satchel or, of course, her namesake handbag, the "Alexa", which is available from Mulberry stores and online.
In terms of footwear, flats are always favoured over heels - with ballet pumps, loafers and the mandatory brogue nearly always teamed with ankle socks or bare legs.
For this season British high street favourites including Bertie, Topshop and River Island have an array of androgynous footwear styles on offer.
Hats are also essential to the Chung aesthetic, and like her fellow Brit style icons such as Florence Welch and Kate Moss, a trilby always goes down well.
Brands including Accessorize have a host of styles perfect for the summer, including straw and patterned motif varieties.Always one to mix high street with designer when purchasing her wardrobe staples such as denim shorts, Peter Pan collar blouses and tuxedo jackets, Chung champions some of the UK's biggest rising fashion talents including Mary Katrantzou, J.W. Anderson and Peter Pilotto.