It may have searched for seven years to find the perfect WA base but when the doors opened on Perth's first Chanel boutique yesterday it was certainly well worth the wait.
Eager punters queued for up to two hours before the unveiling of the King Street store, which is the French luxury house's sixth in Australia following a multimillion- dollar renovation of the former Linneys site.
Boasting 200sqm of retail space, the boutique lived up to the brand's signature look that has made it synonymous with upper-class style for more than 100 years with a classic palette of white, black and beige alongside tweed upholstery and custom-made carpets.
Other design highlights include magnetic boards for displaying accessories, screens showcasing the latest runway shows and an exclusive private dressing room at the back of the store.
Chanel Australia and New Zealand managing director David Blakeley told Access All Areas that setting up shop in WA had been a long time coming.
"It was about finding the right shop and the right location," he said. "We apologise to the people of Perth for taking so long to get here but, now we are here, we believe we have a beautiful boutique and we are sure they will love it.
"Judging by the people queuing up to come inside, I think we've hit the mark."
Chanel joins the ranks of Louis Vuitton, Gucci and Tiffany & Co. with a spot on the King Street premier strip. However, it offers an edge of difference to many of its high-fashion neighbours by not only featuring accessories and jewellery but also ready-to-wear clothing.
Currently on show is the Karl Lagerfeld-designed Cruise collection, which debuted at Versailles earlier this year.
Mr Blakeley said it was a key imperative for Chanel to present its full fashion offering in all stores across the globe.
"We have exactly the same clothes you would buy in Paris, London, New York and Sydney," he said.
"Ready-to-wear is our real point of difference and we have devoted a lot of space to it."The boutique now plays home to some of Perth's most expensive clothing and accessories as well as having an $8400 Chanel-branded surfboard for sale.
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