Organisers of this year's Berlin Fashion Week estimate that 240,000 people will visit the city during the event as the fashion industry attempts to shake off concern about its future in the wake of the euro debt crisis.
Fashion Week kicked off on Wednesday with the arrival of supermodels, designers, fashionistas and paparazzi to the German city.
"Unlike the bigger and more widely known fashion events such as Paris and Milan, Berlin's Fashion Week reflects the German capital's reputation for younger and more edgy urban wear as well as being one of Europe's leading party towns," DPA reported.
"One of Berlin's main boulevards - Strasse des 17 Juni - has been turned into a giant catwalk with the city's now-closed iconic Nazi-era airport at Tempelhof a key centre of Fashion Week."
US designer Marc Jacobs is the patron of the biannual event, which is now in its 11th year."The focus will be spring and summer collections for 2013 as well as denim and 'eco fashion'. More than 50 shows are to be held by the weekend," DPA said.