Fashion store Wheels & Dollbaby will join the long list of high-profile names to exit King Street at the end of the month.
Label founder and designer Melanie Greensmith, who was awarded a star on the WA Fashion Walk of Fame on King Street in 2008, said yesterday it did not make good business sense to continue the store.
The designer, who has dressed rock royalty such as Jerry Hall and Katy Perry, said that after weighing up the cost of high rents in King Street and unsuccessful negotiations with landlords, she had decided to focus on other pursuits.
"My core business has always been the iconic Sydney store," she said.
"Online is also a huge component. More importantly, I want to free myself up for exciting ventures next year."
US singer Debbie Harry, of Blondie, has asked Greensmith to collaborate on her 40th anniversary next year and close friend and burlesque artist Dita von Teese has asked her to design her clothing line.
Wheels & Dollbaby has a growing business in the US.
Greensmith and her partner, former Divinyls songwriter and guitarist Mark McEntee, live the rock star lifestyle between their Tudor-style manor house on the outskirts of Perth and a $5 million Parisian-inspired apartment in the waterfront Del Rio block in Elizabeth Bay, Sydney.
"Mark and I will still live in Perth at The Manor," she said.
"We love living here."