After acknowledging last year that Perth's annual Pride Festival had become tired, organisers last night launched a rebranded and revitalised program to celebrate the State's sexually diverse community.
Running from October 6 to November 3, this year's Pridefest features an expanded program of community events, comedy, music, performance and visual arts, as well as the popular Fair Day and closing night Pride Parade.
Pride WA co-president and festival director Alice Newport-Holden said while the festival had always had "fantastic people" on the committee, it had been hamstrung in previous years by limited resources.
This year, however, with funds from long-term partners the City of Perth, Lotterywest and money from extra sponsors, the operating budget topped $90,000, enabling the committee to hire an event manager and give it a marketing budget for the first time.
"It's going to be a lot more accessible and inclusive this year," Ms Newport-Holden said.
The event will host a gay film festival at The Rooftop Cinema, comedy shows by JJJ breakfast host Tom Ballard and WA comedian Andrea Gibbs, a drag queen show and a photographic exhibition.