It may be too early to call it the show of the week but last night Jaime Lee Major made jaws drop and seasoned parade-goers swoon with her astounding collection of couture-worthy clothes at Perth Fashion Festival.
With gowns that boasted mind-boggling detail and artistry, Major proved beyond doubt why there has been such a buzz around her label since she debuted at Perth Fashion Festival in 2010.
Back then, she gained international headlines by sending her models down the runway in pink latex bodysuits.
It was crazy and fun but now Major's vision is much more refined.
The 22-outfit collection, called Light Magic, featured jewel-encrusted menswear, show-stopping bridal gowns, cocktail dresses and digital print skirts, the quality of which would hold up on any international runway.
Inspired by the Neo-Gothic cathedrals of Europe and the play of light on stained-glass windows, Major incorporated medieval religious iconography and spectacularly complex couture beading and embellishment into a dazzling selection of fishtail gowns, ruffled party outfits and amazing red carpet frocks.
Dresses were encrusted with shimmering coloured beads, while bridal gowns in gold and ivory French lace sported exquisite hand- applied floral applique, ostrich feathers and freshwater pearls.Major's designs were complemented by a mirrored perspex runway and romantic floral arches designed by local florist Rebecca Grace, who had transformed WA Museum's Hackett Hall into a "fairy wonderland" of roses, cherry blossoms, peonies and orchids.Some garments on show required up to 700 hours of beading, with the designer estimating the full collection took more than 6000 hours to create.Such labour-intensive work justifiably qualifies her garments as "demi-couture", meaning that her collections approximate the level of handiwork associated with haute couture without being attached to a formal atelier.
Justin Bieber 'verbally abuses' young fan about her weight at #Perth hotel http://t.co/QkQ3YykicW #confident @justinbieber
Don't generally do 'dress-up' but for @kidscancercure @emilyjaneparish I would have made an exception.Would have been an #AdamAnt moment! X
RT @VirgoNation: #Virgo is the type who searches for a deeper meaning in everything you say or do.
Getting a sneak preview of tomorrow's @stmperth at @thesundaytimes marquee at #PaspaleyPearls #PoloInTheCity http://t.co/ent6XCcTCf
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