To the screaming tweens, he's the former Idol contestant turned love of their lives; to the post-tweens, he's just plain swoon-worthy and, according to the string of sold-out shows for his Into the Flame tour last June, to everyone else, he's just a pretty talented kid.
Matt Corby has managed to climb the rungs of musical fame with a hit single, Brother, and a few EPs under his belt and this year he will finally set to work on that long-awaited album.
Coming to Perth as part of the 2013 Southbound line-up, Corby's visit will be brief, heading off two days after the show to start recording. After his famously popular single the pressure is on but, to Corby, as long as it's honest, how his album is received is something he'll take as it comes.
"I've thought about the concept of being truthful in your music a lot and I think that even if people don't receive your music well, at least you were being honest," Corby says.
"In one way I'm sensitive about how people will receive what I'm creating but at the same time I think 'Well, if people don't like it there's plenty of other music for them to listen to and I can just go back to the drawing board'.
"If people don't like it and I love it, I'm cool with that. You may as well do what makes you happy because you'll never know what people want or what they'll like."
Having already written and demoed the songs for his upcoming record, set for release around May, the 22-year-old will be giving Southbound-goers a sneak peek of what's to come.
"There will be at least three new songs that we'll play at Southbound - we don't have a long set but we'll get those in," he says.
"There are few moments of high- intensity Brother-esque stuff on there but I've also been exploring a lot of new styles of music - really trying to work out how little I can do with a song to get my point across. Sorry, that sounded so wanky, but I wanted to something that was more about the song and less about the performance."
Figuring out what's good and what isn't when it comes to his own music is something of a hard task, though proud of a "few" songs on his upcoming album, getting an objective opinion isn't that easy.
"It's hard because you don't really believe people who tell you your stuff is good. Sometimes I'll have a song that I think is great and I'll show people and they'll tell me it's a piece of crap but then I'll have songs that I think are really bad and people will love them," he says.
Getting objectivity has been a struggle for Corby since his Idol days in 2007. A difficult stigma to shake, Idol has proved to be a defining feature Corby loves to hate.
"I never dreamed Brother would become what it did. We didn't even think radio was going to play it because no one was going to play an Australian Idol contestant on a reputable radio station," he says.
"Idol follows me around a bit . . . to be honest, I think Idol is a glorified karaoke competition. I don't regret that competition at all, please don't get me wrong, but it's not a credible thing to do as an artist. It's hard for people to take you seriously once you've come from that scenario."
In November, Brother was named song of the year at the 2012 ARIA Awards, the nation's highest profile music event. Fame is something Corby has had to take in his stride.
"The ARIAs kind of scare me to be perfectly honest so I was completely shocked when someone told me I'd won something, I thought it was a joke," he says. "It was a beautiful thing, it was great to see that a year on, that song is still in people's consciousness."
And, finally, what about the hordes of screaming fans? "I like it for people to just come and have a chat. I don't think there should be that separation there - just because someone is on TV or whatever doesn't make them better than you, so I find it weird when people will be a bit overwhelmed or flustered when they meet me," Corby says. "I'm just like 'I'm just a guy, let's just chill out and have a conversation'."