They aren't the type to shy away from sharing their romance with fans on social media, but Sam Worthington's latest intimate snap of Lara Bingle has caused quite a different stir altogether.
In the image posted on Bingle's Instagram account yesterday, the model is seen in bed wearing nothing but a black G-string, her hair messed up around her face and her chest barely covered by some rumpled sheets.
But the image, which has already attracted more than 17,000 likes, appears to be just a publicity stunt, carrying the caption: "Photo by @mrsamworthington #larabingleforcottononbody #newunderwear #coming soon #newyork."
Bingle became the face of retailer Cotton On earlier this year and has already released a swimwear line for diffusion brand Cotton On Body.
An item since September, the blonde bombshell and WA-born Avatar star Worthington have since been spotted in both Sydney and New York putting their love on display for all to see and often post snaps of each other to their various social media accounts.
Worthington recently told radio hosts: "I'm very happy and I've met someone I'm very grateful for. She's down to earth."
Meanwhile Bingle has spoken out about how happy she is with her "awesome guy".