Hit cooking show My Kitchen Rules is heading to WA for its fourth season. Celebrity chef hosts Manu Feildel and Pete Evans will accompany contestants for a week of filming set to begin tomorrow.
"We're very excited about returning to WA," said Feildel, a regular visitor to Perth for the Good Food and Wine Show. "We had a great time on our last visit, sampling some fantastic restaurants and meeting some wonderful people.
"WA has beautiful local produce. It's going to be great to be able to share that with our MKR audience next year."
Filming is tipped to occur in Perth and regional centres such as the Margaret River wine region, where this weekend's Gourmet Escape food event has lured top international chefs such as Heston Blumenthal and Rene Redzepi.
Margaret River was also the location for the show's launch to Perth media in 2010.
MKR has been filming since September and Feildel and Evans have already made several low-key visits to WA for the home restaurant stages of the competition, with Evans tweeting a photo in August of a Chinese meal he enjoyed with Feildel.
Due to the secretive nature of reality television, no details of teams, locations or how many production crew are coming has been revealed.
"We can't reveal too many details about filming just yet but it will be a wonderful opportunity for us to showcase Western Australia and everything it has to offer as a food and tourist destination," executive producer Rikkie Proost said.
"Our judges, Pete Evans and Manu Feildel, along with the crew and contestants, are looking forward to making their way across Western Australia. My Kitchen Rules is a home-grown show and we are committed to celebrating Australia's diversity. All will be revealed when series four premieres on Channel 7 in early 2013."
South West locations such as the *Busselton * Jetty and Clairault Winery were given national prime time exposure after Ten's MasterChef Australia filmed three episodes in WA early last year.
It is likely My Kitchen Rules will air in competition with Ten's MasterChef: The Professionals.My Kitchen Rules finished its third season in March with the winner's announcement attracting an average 2.89 million viewers based on OzTAM consolidated viewing figures. MasterChef's winner's announcement in July attracted an average 2.31 million viewers.