Local rock trio Eskimo Joe launched their new record label, Dirt Diamonds, at the Norfolk Basement in Fremantle on Wednesday night.
The band's label, Warner Music, flew in about a dozen music journalists from the east coast especially for the unveiling of Dirt Diamonds and also to hear some new material from the Eskies.
At the "official birthing" of their label, frontman Kavyen Temperley told the guests - who included the band's wives, friends, local musicians and some Dockers staff who wandered across the road after training at Fremantle Oval - that Dirt Diamonds was either "a fantasy or a harebrained scheme".
Temperley added that Eskimo Joe were proud to have stayed in WA throughout their impressive career, which has yielded platinum sales and earned ARIA Awards.
The Dirt Diamonds label represented the next chapter, a chance to have a personal role in the careers of new artists, he said.
The label will be home to local acts the Chemist and solo Basement Bird *Steve Parkin *,
who both performed at the
launch, as well as latest signing, Kathryn Rollins.
Dirt Diamonds was "an investment in the local music scene", according to guitarist Stuart MacLeod.
Eskimo Joe took the opportunity to play a four-song set which featured two new songs, When We Were Kids and potential hit single Love is a Drug.
The band are gearing up for the release of their fifth studio album. Six tracks from the album, titled Ghosts of the Past and recorded in their new O'Connor studio Wastelands, were unveiled to the media yesterday at Temperley's home studio in Hamilton Hill.
Wednesday night's launch was also an opportunity for Warner Music Australasia's new managing director, *Tony Harlow *, to reassert the major label's commitment to discovering and nurturing WA talent.
Mr Harlow said he was "disgusted" that Warner did not have a Perth office when he
took up his new role earlier this year.The company recently appointed Sarah Thomas-Bird as their WA promotions manager.
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