Aussie beach bums - literally

HOLLY RICHARDS, The West Australian Updated June 2, 2011, 12:00 pm
Aussie beach bums - literally

Aussie beach bums - literally

Aussie hunks Hugh Jackman, Sam Worthington and Ryan Kwanten are gracing men's backsides across the world.

Well, at least their surnames are.

Perth underwear company 2wink Australia has created its first line of swimwear and named each pair of budgie smugglers after five big-name actors from Down Under.

"Because the brand is Australian-made we wanted to use Australian names," 2wink owner and manager Carl McNeill tells Access All Areas.

The company was launched by friends Eddie Jones and Mark Turner in 2005 after they were unsatisfied with the lack of elasticity in expensive brands of men's underwear on the market.

Last June, McNeill officially bought out Jones' interest in the company which is known for its uniquely themed underwear collections including the LOADED range, which features a secret pouch to hide a condom.

Manufactured locally, the company sells more than 80,000 pairs of underwear per annum online to more than 30 countries.

McNeill, who runs the company from his home office in Dianella, recently went to the UK to discuss opportunities with retailers.

"We've been approached by small retail outlets in the UK," he says. Meanwhile, back home, the brand has commissioned an Aboriginal artist in Queensland to design a waistband for the upcoming WALKABOUT range and is on the hunt for an Aboriginal model to show off the new jocks.

HOLLY RICHARDS

'Because

the brand is Australian-made we wanted to use Australian names.'


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